Blogging Is Important!
For a lot of businesses blogging is really not a priority, for others it is one of those jobs they feel they should do but never quite have time. Either way the end result is the same; the blog never gets updated. This can result in two things;
- The blog remains as empty as it was the day the site was built
- The blog has a few out of date posts on it
An empty or out of date blog can look very bad to potential customers. They will either assume the business is not active or assume the business does not care about keeping the website up to date; neither of these assumptions are likely to make the person want to engage with the business.
What a Healthy Blog Can Do for Your Site
There are a number of advantages to having a healthy and up to date blog and 427 Marketing offer a simple and effective blog writing service for to help businesses get the best out of their blog.
– Google loves fresh content and continually adding new pages to a site is hard. Having a regular blog strategy is the perfect solution. It shows Google the website is being updated regularly with unique and relevant content and that can help you boost your rankings.
– Google also rather likes internal links across a website. It helps the Google bots to crawl the website and understand every page. Having lots of fresh blog content allows you to link to lots of different internal pages and so helps Google crawl your site better.
– Potential customers will view a fresh and interesting blog as a big thumbs up when deciding whether or not to do business with you. It is good house keeping, it is informative and interesting and gives you a chance to tell more of a story about what you do and can offer.
– The final reason a great blog is…well, great, is that it can be shared on social media and help generate traffic. Writing interesting and useful blog posts that relate to your business offering can bring people in that will go on to interact with you as a company. An engaging and informative blog post can get shared across social media channels, among friends and associates, and it could well put your business in front of people who would otherwise never have heard of you.
What Can 427 Offer?
427 Marketing offer a full blog writing service. This service is tailored specifically to your business and your needs so there is no cookie cutter approach that will leave you with too much or too little content. We will asses your site and the level of blogging competitors use, among other factors, and propose a schedule that will provide all the benefits of a healthy blog but also take into account marketing budgets. For some local businesses one or two posts a month will be ample, for others in more competitive markets across Sussex four or even eight a month might be needed.
427 will research your products and services as well as the industry or vertical you are in and provide useful, engaging and compelling blog content you will be proud to share and direct people too. The blog writing service will also take into account any SEO work or key terms the business may be focused on and include them where appropriate.
Get In Touch
Get in touch today to discuss what a cracking blog can do for your website and how 427 can help. We are able to provide a blog writing service to suit any budget and type of business. We can even take rough content notes or images and turn them into easy to read and interesting posts for your website.