427 was formed by Ade Holder; the simple ethos of the company is to offer clear and jargon free marketing to businesses across Sussex and beyond.
Marketing is a huge subject and every business has different needs, 427 is all about catering to the specific needs of each client. This could be in the form of someone to help a business understand the world of digital marketing and avoid the pitfalls that are so common place. However, it could also be a planning and implementation service for a company already well versed in marketing but who do not have time to do the work themselves and do not want to employ a full time marketing person or team.
Ade Holder – Owner
“My background began in science where I learned to deal with hugely technical and complex systems and ideas. After a spell of time in the creative world of making rock albums in a touring band I then began a career in the print industry. The work took the form initially of advertising sales but soon lead to team management and over seeing a number of titles. It was in this role that I really found the world of digital marketing. Ironically it was in the somewhat slowing world of print where I become digital commercial manager covering half of the UK for what still is one of the largest publishing firms in the country. My role involved educating and training the entire sales force on how to sell and use digital products but it also included doing the same for hundreds of small and medium businesses too. After moving on from publishing I moved to a small fast growing digital agency where I helped double annual turnover to past the million pound point. In this role I once again dealt with a huge range of businesses directly, delivering plans, results, information and support across a number of digital channels.
I have also studied with the Oxford college of marketing alongside years of hands on experience. The one overriding factor I have found over the last 10 years is that digital marketing is a challenge for a lot of businesses. Many people worry they don’t know enough and sadly many agencies and sales people take advantage of this. I have always felt there was a huge need for clear and honest support and information for business so they can get the best out of what has become an enormous number of different marketing options. 427 offers just that…an honest and confident force for clients to rely on and use to get ahead of the competition.”
427 offers a wide range of digital marketing services as well as some traditional marketing too. Clients can choose what areas they need help in or 427 can help build a marketing plan where the very best types of marketing channel are chosen to achieve the campaign goals.
- Search Engine Optimisation
- Marketing Planning
- E Mail marketing
- Content Marketing
- Link Building
- On Page Content Writing
- Ad Words
- Social Media both Paid and Free
- Traditional Marketing
- Help in Dealing with Advertising Sales Calls
- Conversion Rate Optimisation
Get in touch today for a chat about what you really need as a business and how 427 can work with you to get it.