How We Work

Ethos and Process

Clarity and honesty is at the heart of everything we do. We know the SEO world is rife with under qualified people claiming they can deliver the world and utterly unable to deliver anything but costs. We love what we do and we believe in delivery a great service with clarity and integrity. We never hide what we do, if it is complicated we will take the time to explain. We report the bad as well as the good because in reality there are some occasions when things move down as well as up temporarily. We enjoy engaging with our clients and we are happy to offer coaching to empower in house teams to start doing some SEO themselves.

Our process is simple:

We begin by finding out what your business needs, what work has been done in the past and what your goals are.

We then research how people search for what you offer, we audit your website and those of competitors and build up a picture of what is required.

The final step is to plan and implement the range of things we know your site needs. This is then an ongoing process. So, initially it could be a range of technical repairs to bring your site inline with best practice. We may then begin link building, creating new pages, optimising content and more. We will keep doing this month after month focussing on areas we feel need work and looking at the ongoing results in order to inform our next set of tasks. Overtime the results will show increased rankings, traffic and most importantly, conversions!

Our process

At 427 we know every client is unique, that’s why we created our three step process that results in an easy to understand, unique digital strategy plan to help grow your business.

1. Initial Consultation

Starting with a comprehensive one-to-one consultation, we explore your business marketing goals. We examine your current strategy to determine areas of improvement and use that information to begin our in-depth research & audit.

2. Research & Audit

After finding out more about your business we embark on a detailed audit of your current activity, your website and the ways in which people seek out your products or services. We also review competitor behaviour and much more. This process is key to any campaign and strategy.

3. Delivery

Having audited both your website, competitors and customer behaviour we build a strategy and launch your campaign. We use a wide range of tactics and processes as well as reporting software and analytics depending on what your business needs to get ahead as fast as possible.

View our services

Real clients, real results

We pride ourselves on delivering real measurable results for our clients. View our case studies to find out how we helped.

Nexa Properties

Lettings & Estate Agency

423% increase in website enquiries

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View case study

"We consider ourselves very lucky indeed to have found 427. They have been instrumental in helping to successfully grow and develop our education based business and website over the last couple of years"

Rhiannon Harman – Co-Founder, Discover & Be

"We’ve been using 427 for just over 2 years now and they have been consistently brilliant. Down-to-earth advice without all the technical jargon and a genuine desire to improve our search rankings. I would definitely recommend 427 to anyone who is needing assistance with SEO – they are not afraid to offer an honest and realistic view on new ideas and projects."

Lyndon – Action Promote

"At BFM we use 427 Marketing for their SEO expertise. Their knowledge is second to none and they have become an integral part of our overall marketing strategy for many of our clients. Ade and his team are a lovely bunch who we put our absolute trust in to deliver, and they always do. SEO is a great way to get in front of the right audience - some of the results they have generated for our clients are amazing, hugely increasing website visits and organic traffic which are then converted into sales. Partnering with a team like 427 Marketing makes us look good!"

Suzanne – Built For Marketing

“I really value and appreciate their clear and jargon free approach that allows me to understand what they are doing for my business. I am very pleased with the great results I am getting each month from working with them - I can’t recommend them highly enough!”

Jasi Bansel – Owner, Bansel Osteopathy

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