SEO for car dealerships

Why is SEO important for car dealers?

Attracts local traffic 

Very few people want to travel huge distances for their next car, so naturally they’re looking for local options. There are people nearby actively searching for what you do; your dealership needs to appear under the terms they’re using. 

Broad key terms like ‘used car near me’ and ‘car dealership in [your town]’ are of course top of the list, but thorough SEO will also cover more niche local terms, such as ‘luxury used cars’, and ‘sell your car in [your town]’.  

Encourages conversions 

There’s a two pronged approach to increasing conversions through SEO; both technical and on-page SEO have a part to play. There’s a focus on user experience; fast page loading speeds, clear calls to action, and navigation that makes sense are all good news to Google, and to your customers too. They make your site easy to navigate, where users can find what they need and know exactly what to do next.  

The second is by showing you know your stuff. There’s a lot of trust involved in buying a car, so demonstrating that you’re the best business to buy from through your content will make an enquiry the next logical step. Google also prioritises sites that are authoritative, and backed up by experience, making good SEO content writing helpful for your rankings as well as your customers. 

Beats the competition 

If someone looking for a car comes across your competitor first, there’s every chance they won’t ever get to you; that’s the harsh truth. Therefore, being diligent with your SEO can have a real impact on your bottom line, and get you known locally as a prominent name in car sales. 

Why work with 427?

Automotive experience 

We’re fortunate enough to be trusted with the search success of automotive businesses from across the country, from local car dealerships, to groups of franchises, caravan dealers, and even warranty providers. This means that we know the sector you operate in, the various customers it serves, and the pain points you have getting your dealership seen online. 

We carefully tailor our automotive SEO services to your corner of the industry, understanding exactly what you offer, what your goals are, and how our expertise can get real, measurable results. 

Local SEO expertise 

There’s a knack to appearing in local searches, and our team has them nailed; we’ll tackle your local SEO by optimising your Google profile, finding reputable directories to list you on, finding relevant local keywords that are actually being used by users near you, and more. 

A proactive approach 

We’re very much a team that will stay one step ahead on your behalf. This means monitoring your automotive competitors, staying on top of industry trends (both yours and ours), and anticipating changes in user behaviour. Oh, and we digest Google’s regular algorithm updates too, ensuring your strategy stays watertight. We’re a multidisciplinary team that can cover on-page and technical SEO, content writing, local SEO, and link building.  

The personal touch

We’re a bunch of SEO experts that get invested in your success, with your dealership’s wins celebrated like they’re our own. This is because we take the time to thoroughly understand you, your dealership, the people you’re looking to connect with, and your goals. It’s this insight that helps us deliver fantastic results in the first place.