SEO for the food and drink industry delivered by experts

What food and drink businesses do we provide SEO services for?

Farms and retail-based food and drink producers 

From butchers, greengrocers, dairies, and bakeries to independent food shops that sell direct-to-consumer, local markets, and online stores, SEO can be of huge benefit. Local SEO, which focuses on customers in your area searching for your products, will be a key part of your strategy, and any products you sell online will be optimised to target e-commerce customers. This keeps both local footfall and online orders as healthy as possible. 

Factory-based manufacturers and suppliers

Even the likes of large-scale food and/or drink processing companies, snack brands, dairy processors, or anyone else selling via wholesalers and supermarkets can reach their customers through search. This means we understand the kinds of end user you’re looking to reach, and where they’re buying from. In the Fast Moving Consumer Goods (FMGC) industry, being seen above the competition is everything. 

Wholesaler and distribution companies

We know that food and drink wholesalers are up against big names like Bidfood and Bookers, making SEO all the more important. We help B2B distribution companies that supply pubs, restaurants, cafés, hospitals, care homes and retailers harness SEO for the trade, and increase the frequency of those bulk orders. 

Specialty and artisan producers 

We’re talking directly to those that pour their heart and soul into what they make; chocolate makers, coffee roasters, and cheese makers are just some examples of the kind of specialty food and drink businesses that we can help. We target premium direct-to-consumer keywords, as well as the kind of terms high-end retail premises, farm shops, and delis are using to find stock.

Health-focused brands 

Meal prep products, meal replacement drinks, protein products, and smoothies have seen increased demand as more and more people master their nutrition. If you’re competing in this space, a solid SEO strategy will help your products get noticed. We’ll focus on direct to consumer keywords, as well as exploring the ways in which companies seeking sponsorship can find you. 

‍

What 427 can offer food and drink companies

A wealth of experience

Working with 427 is collaborative, which means we share our extensive SEO knowledge with you to improve your rankings on the results pages. We’ve worked with food and drink businesses from across the sector, which means we can tailor your strategy to your goals. There is no one-size-fits-all SEO template for food and drink companies—it takes time, trust, and a deep understanding of you, your offering, and your customers. 

Unlimited keyword tracking 

Being successful on the search engine results pages requires us to track all relevant keywords. This means we don’t put a ceiling on the keywords we keep an eye on for you; we’ll keep tabs on however many it takes to improve traffic to your site. 

A personal approach 

Our team are experienced in their respective SEO disciplines, and passionate about them too. From on-page optimisation and technical SEO to content writing and link building, 427 covers every base for a winning SEO strategy. 

We like to operate as an extended part of your team. This means working in collaboration with you, taking the weight off your shoulders but also keeping you up to date with what we’re doing, why we’re doing it, and the results it’s having. This regular, proactive approach means that we can plan for busy seasons, adapt in light of monthly analysis, and monitor your site through Google updates.