Restaurant SEO delivered by experts

Why invest in restaurant SEO services? 

Attract local diners 

This is a huge one for restaurants; you undoubtedly want to capture the local market. Whether you’re appealing to the casual lunch crowd, or those with big budgets to spend on a celebratory dinner, local SEO matters. This is why we always take the Google My Business profile, location pages, directory listings very seriously for our clients to ensure you appear above the competition for those searching for what you do in the area around your restaurant.

Drive web traffic and beat the competition

Ultimately, SEO boosts your visibility in the search engine results pages, and pips your competitors to the post in relevant searches. SEO takes the performance of other restaurants vying for the attention of hungry visitors into consideration, so that you can aim to beat them in the searches they’re appearing in. This means approaching keywords from every angle.

For example, is yours a restaurant with a bar, a seafood restaurant, a restaurant with outdoor seating, or a burger restaurant with takeaways available? Search terms like these matter: being seen before others doing the same gives you the best chance of winning the booking. 

Build trust to increase bookings

Design and usability can only get you so far; the success of both your SEO strategy and your website in general relies heavily on your written content. Informative, helpful, and well-optimised content needs to answer your potential customers questions whilst also naturally including relevant keywords that are being used to search for restaurants like yours; this is what our content writers are ready and waiting to do for you. They work with you to capture your tone of voice, and accurately reflect the brand you’ve built.

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What 427 can offer your restaurant

Restaurant SEO experience 

We’re proud to know a thing or two about the restaurant industry, having worked with respected restaurateurs dedicated to providing only the finest food and service to their customers. We’ve consistently managed to get their websites above their competitors, ranking for both broad and niche terms in their area. 

A transparent, no-jargon approach

It’s our pleasure to strip some of the mystery away from SEO; just like any other arm of marketing, we believe that outsourcing it shouldn’t compromise on transparency. This is why we operate an open and collaborative approach with our clients, getting our heads down and doing the work on their behalf, but also keeping that line of communication open to celebrate wins, identify areas for improvement, and see the tangible effect of our efforts.

A thorough consultation 

Our SEO strategy works best when we thoroughly understand our client, the people they serve, and the goals they want to reach. That’s why our consultation will be treated as an opportunity to really get under the skin of your restaurant, so we can pitch it correctly in the search engine results pages. This consultation is coupled with a full audit, including competitor analysis. Safe to say we put your strategy together using the full picture. 

Ongoing reporting and proactivity 

Data is what makes our world go round at 427, so you can bet we’ll have our nose in your site’s analytics from the get go. This allows us not only to let you know how things are going, but also to let data drive our decision making, ensuring your strategy is always aiming to push you up the rankings. We keep abreast of industry news too, ensuring user behavior is anticipated, and Google algorithm updates are always weathered.