Vineyard SEO delivered by experts

Why should you invest in SEO services for vineyards?

Reach local customers

Local SEO can transform the way customers near you can find your vineyard or winery. We also know that it may not be just your wines you want to be found for - you may offer wine tours, wine tasting, pairing events, and workshops. Your vineyard might also serve as a wedding venue, it may feature accommodation, or have an on-site restaurant. Everything listed here throws up a huge number of local search terms, which means there’s the potential for customers to find you a number of ways; a local SEO strategy can boost your rankings for them. 

Optimising your Google Business Profile, getting onto reputable local directories, and targeting local search terms are just some of the ways you can execute a local SEO strategy. 

Drive both B2C and B2B traffic

As a wine producer, you have the opportunity to supply your wine in both a retail and wholesale  capacity as far and wide as you choose, from local pubs and restaurants, to retail customers further afield buying direct through e-commerce. All of those customers are typing variations on a theme into their search engines, and SEO gives you the best chance of appearing under all of them.

Become an authority in the wine industry

SEO for wine estates can really boost awareness of your wine brand; optimisation for search engines is based more and more upon the user’s experience, and building trust with visitors to your site. Google prioritises authoritative voices within their industry, so by using your SEO efforts as an opportunity to create genuinely helpful content for your users, you can rise through the rankings too. This could be about anything from the way you make your wines, to the eco-friendly ethos of your vineyard.

What to expect from us as your winery SEO agency

A wealth of vineyard experience

We’re fortunate to have worked with prestigious UK vineyards at the forefront of the English sparkling wine boom, as well as international wineries making a splash on the restaurant scene. The experience we’ve gained not only around the industry, but also the ways in which to capture your target users, is invaluable. We’d love to use this experience to contribute to the success of other wine producers, wineries, and vineyards. 

A full service and no-jargon experience 

From on-page and technical SEO, to content writing, link building, and local SEO expertise, our team possesses the knowledge and skills to execute your winery’s entire SEO strategy. We do all this without blinding you with search science. 427 was born out of a belief that an open and honest approach to something that’s hard to find time for at best, and bafflingly complex at worst, is the key to making SEO work.

It’s still this philosophy that underpins our client relationships today; by removing the jargon and mystery from SEO whilst still making it one less thing for you to worry about, we can get real results that reflect the goals of your brand. 

A thorough consultation 

Our SEO strategy works best when we thoroughly understand our client, the people they serve, and the goals they want to reach. Your brand will no doubt mean the world to you - our consultation will be an opportunity for us to understand it, and for you to feel reassured by our experience, and excited about the results we can achieve. Using this information as well as the results of our audit, we can pitch your winery’s website correctly in the search engine results pages.

Ongoing reporting and proactivity 

Data is key at 427, so you can bet we’ll have our nose in your site’s analytics from the start. This allows us not only to let you know how things are going, but also to let data drive our decision making, ensuring your strategy is always aiming to push you up the rankings. We keep abreast of industry news too, ensuring user behavior is anticipated, and Google algorithm updates are always weathered.