Content Writing Service Sussex
Having great content on your website is critical but let’s face it, not many businesses have time to sit down and write pages of engaging and descriptive content that not only turns visitors into customers but also fulfils the complex guidelines set out by Google to get the site ranking well. 427 offers a full content writing service to businesses across Sussex and further afield. The content can be in the form of additional work for an existing website or working with a business creating a completely new one. However, content writing isn’t just about websites, our service covers anything from copy writing for flyers, e mail marketing and even perhaps creating articles for local magazines or for link building purposes.
How Does Content Help My Website?
Having great content on your site is important for a number of reasons and it is not just so that people understand what you offer. These days, as it always has been, content is very much king! Of course there are many other factors that go into making a great website but a site with poor content will never work no matter what else is done.
- Great content, put simply, tells a visitor what it is you actually do or offer as a business. This may sound rather obvious but it is a simple fact that is often neglected. Making sure your site has clear, engaging and interesting content is utterly critical when it comes to selling your business to a prospective customer. It would be very odd for a shop to allow people to walk in but have no information or staff around to help customers understand what is on offer yet thousands of website do just that.
- Content also has a huge effect on how search engines see and judge your website. Google’s Panda algorithm was designed specifically to look at how relevant and good on site content is. This means top quality content can give a business the edge over a competitor who doesn’t spend time or money in creating content that performs well. Well planned and appropriate content can really help boost a websites rankings in Google which in turn drives more traffic and more business.
- Top quality content writing not only helps inform visitors it also helps convince them to interact with your business. It builds trust, it “sells” your product or service and, just like the smell of baked bread your local supermarket pumps into the air, it guides and nudges visitors towards the goal…becoming a customer!
How Do You Know What To Write?
One of the big questions businesses ask when considering a content writing service is how do the writers know what to write? After all, the business knows what they do better than anyone so how could a writer be able to understand it all? The answer is through hard work and a lot of questions. Ultimately a good content writer is only as good as the information they have about the subject so this means when we begin work with a business we do ask rather a lot of questions. We will potentially come and spend time with the business if that is possible but if not, phone calls, e mail questions and lots of time spend looking at competitors and the industry itself it essential. After this initial work the business then gets to fully approve the work as much as they would like; often once the first few pages are done most businesses then build up trust and give the go ahead to write the rest.
But I Can Get Someone To Write Content for £5 per Hour Online!
Yes you can, and there are a few great writers out there working for very little. The problem is, there are also a lot of terrible writers out there too. A bad writer can cause a number of issues and they are not all obvious from the start. The first is that they just produce content that is incorrect, they do not allow themselves the time to learn your business and make assumptions that can leave you with content filled with incorrect points. To find all these points could take you weeks of proof reading and that becomes very counter productive. The second issues is that the content just wont be enticing enough to convert visitors into customers. If the content doesn’t do this then it is somewhat of a waste of money and effort. The third main issue with poor quality content writing is that it may not rank very well as it doesn’t fulfil the complex Google guidelines. In some rare cases it may also appear on other similar business websites; this kind of duplicate copy can and does happen and it can have serious issues in terms of search engines.
Get In Touch
Content writing is a big topic and every business has a slightly different set of needs so get in touch for a chat about how 427 can work with your business. We can help you build a site that clearly informs visitors of your service or product, it ranks well in search engines and it works hard to convert a visitor into a customer. Fill out the contact form above or e mail ade.holder@427marketing.co.uk