Digital marketing is a term that covers a huge range of marketing channels and techniques. It can include anything from simply using online advertising platforms like Google Ad Words to the careful and calculated creation of website content in order to rank well as part of Search Engine Optimisation work. It also covers the use of social media via free use and paid advertising, it includes e mail marketing, blogging and more. Even within each of these forms of digital marketing there are many different techniques and methods and getting the best out of the digital world is not something most small to medium businesses are equipped to do. 427 Marketing offer the full range of digital marketing services to businesses across Sussex and beyond. This could range from support in simple e mail marketing to planning and implementing an entire annual digital marketing strategy.
There are a few simple types of business that could benefit from some form of help with digital marketing
- They want to do it but do not have the skill set.
- They want to do it but do not have the time.
- They have tried it with no training and felt it didn’t work.
- They were successful in the past but are now finding it hard to keep up with changes in the techniques and platforms.
If any of the above scenarios ring true then get in touch today and let 427 help move things forward for your business.
My Business Tried Digital Marketing and it Didn’t work!
In this very digital world we live in most businesses have felt compelled at one time or another to “have a go” at some digital marketing. For most business this means setting up some social media accounts, adding a few posts about day to day happenings and then leaving the accounts to go fallow. For others it has involved attempting to “do some SEO” on their site for a few weeks and then continually Googling themselves to see that it made no difference. Many businesses have spent money on Google Ad Words to varying degrees of success not really considering that all advice given by Google is likely to be geared towards Google making money and not them. Of course, there are lots of business across Sussex that have done very well from digital marketing but as they have grown the amount of time they can spend on it seems to get smaller and the changes are harder to keep up with so help is very much needed.
Digital marketing works…there is simply no doubt about it. It is measurable, it reaches almost ever sector of society and almost every person has some level of interaction with a digital channel. However, to make it work takes time, investment, and skill and many initial experiences businesses have of digital marketing only involves one or two of these key ingredients.
If this all rings true when thinking about your experiences with digital marketing simply fill out the form on the right or get in touch today for a chat and see what 427 could do for your business.
What Type Of Digital Marketing is Right For My Business?
Every business has specific needs, types of customers, challenges and aims so choosing the right type of digital marketing can be a huge challenge. The right type of marketing can also change throughout the year, with different products or services and even with changes in the market so businesses need to be able to call upon a wide range of skills to stay ahead. Below are some of the main types of digital marketing techniques 427 can offer.
- Search Engine Optimisation (SEO)
- Link Building
- Social Media Marketing
- Content Writing
- E mail Marketing
- Pay Per Click advertising (PPC) this includes Google Ad Words
- Content Marketing
Each one of these options involve many different techniques and often a lot of time. The problem most businesses have is simply a lack of time to engage in digital marketing properly. To that end they simply do what they can when they can and this is often ineffective and can also be costly.
One of the key factors in good digital marketing is good planning. A campaign, no matter how small, should be planned out properly. This includes setting a budget, setting aims and goals and also being aware of what the competition are doing. Simply throwing money at one channel or another without putting a limit on spend, assessing the competition and looking at what a good result actually is can be a very quick way to spend a lot and get very little. 427 can help build a plan and set measurable goals for your business so you spend what you can and you get back as much as possible.
I Don’t Know What My Budget Should Be
Planning a marketing budget is a huge challenge for a lot of businesses and this is mainly because they have tried to engage in marketing without proper planning or in many cases the proper skill set. This means, in most cases, the return is simply not there or the correct measurements were not in place to calculate the return on investment. The business then either reduces the budget due to a poor return or continues to pump money into digital marketing because they feel they should be.
The marketing budget should be almost irrelevant because it should be something that comes back with profit on top! Things are not always that simple but it should be the starting point. A lot of digital marketing takes a great deal of time and initial investment and measuring things like increased brand awareness is very hard. However the goal should always be to decide on a budget the business can afford and work towards getting a larger return than the budget itself.
What Can 427 do for My Business?
427 can offer the full range of digital marketing services and this offers ranges from simple support and help with planning to taking the entire job out of your businesses and doing it all. For many businesses in Sussex the key is to first sit down with a professional and look at what digital marketing channels are actually worth investing in. You may have spent hours trying to win on Twitter without really considering if your customers are likely to engage with you there. 427 will take time to understand your business and then look at who your customers and potential customers are. Once this is done we can create a plan that only involves the channels and types of media these people actually use and avoid wasted time and money in other areas.