The term social media marketing covers a huge range of different platforms and types of activity. Nearly all the social media channels have paid advertising options for businesses but there is also the normal free type of social media activity that can be used. Each type of social media platform has different uses, different types of users and different opportunities for businesses. Some platforms are almost pointless for certain types of product or service while others could be worth investing a substantial amount of time into. 427 can help you choose, plan and implement a well structured and useful social media campaign so you don’t waste time and money on something that won’t work. Get in touch today to have a chat about how we can help.
Confused About Social Media?
It is fair to say that there are a large proportion of businesses in Sussex and across the UK are unsure or confused about how to interact with social media. For a lot of businesses it is something they feel they should be doing but do not really know what to do or how to do it. This leads to social media pages with a handful of out of date posts on that are more likely to give a negative impression of the business than encourage new customers. It is fair to say that “no Facebook page is better than a dead Facebook page” is something worth remembering. The same goes for all other platforms apart from Google my business which is more of a static platform.
Working out what to post is also a huge issue for businesses. A lot of people choose to post pictures of the office cakes or share pictures of other people cats in the hope they get some interaction from other users. However, the chance of generating interaction from potential customers is very low and the chances of converting them into business is even lower. As many a mother used to say “If you don’t have anything useful to say, don’t say anything at all”. These are very wise words when it comes to social media.
As well as posting useful and engaging content for free via social media there is an ever growing list of advertising options to choose from. These can include simply promoting existing posts to certain demographics and types of people to creating bespoke adverts to display when and to whom the business chooses.
427 can help your business understand all the different channels and how to use them to your advantage. This could mean coaching an existing member of staff to use the right social media channels or building and implementing a plan on behalf of your business.
Does Social Media Actually Generate Business?
This is a question that is asked a great deal and the answer really depends on the type of product or service, which social media channel is used and how it is used. There is no doubt some businesses make a great deal of money through social media but for others the benefit is more indirect and brings gains through improved brand awareness and by adding another way customers can interact with their business.
Before starting a social media campaign or even before spending any time on social media at all it is important to look at what your business wants from it, what success looks like and how to go about achieving it.
Get In Touch
427 can advise on the different features and benefits of each social media channel and how to get the best from them before you spend time and money that is potentially not going to yield anything. Get in touch today for more information and a chat about making social media work for your business.