It goes without saying that digital marketing is certainly the biggest growth area in marketing and for most businesses it is the most cost effective route to more enquires and customers. The fact that it is so easy to track response rates and return on investment certainly makes digital marketing highly appealing to nearly every business on the planet. However, there are still times where more traditional marketing techniques and channels are useful and can be very successful. 427 may be primarily a digital marketing agency but that certainly doesn’t mean we cannot help and might even suggest some more traditional marketing platforms.
If your business uses traditional marketing platforms and would like to look at how to get the best from them; get in touch! Alternatively you may be looking for support with digital marketing but feel strongly about maintaining a presence in print for example; 427 can help here too.
Print advertising was once the king of marketing platforms for nearly all sizes and shapes of business. It offered the chance to be seen by large number of people using images and text. As a medium it is still powerful but there is no doubt the number of people reading regional and local print products is falling. As a place to advertise it still has some advantages but the lack of ability to measure response can make it somewhat of a gamble. The key to getting the best out of print is to choose titles, features and positions very carefully and work hard to get the right price. 427 have years of experience in print advertising and can help you get the results you want from it. You may be a business that has always done the same magazine and perhaps you are looking for some advice about where to go next. Or, perhaps you have never done it but feel it might be worth looking into as your competitors seem to do well from it. You may also get tired of being called by magazine sales teams all the time, we are happy to be the place you direct these calls as a client and we can vet them and feedback to you if they are of use. Whatever your business situation get in touch with 427 for a chat about print and how it might work for you.
Just like print, radio advertising was once a very powerful channel, it still is in some cases but the lack of ability to accurately measure response and the rise of other ways to listen to music have taken their toll. Radio advertising sales teams will quote huge numbers as will print teams, the key is to strip back these figures and work out what the real audience and likelihood of any interaction is. Getting a good deal is paramount too; it is a buyers market and often businesses need a third party like 427 to really push for lower rates.
Direct marketing is probably one of the most traditional forms of marketing available to a business. The simple process of creating flyers or promotional mini magazines and handing them out, posting them or inserting them into other publications can be very effective. However, for many consumers it is seen as quite negative due to the environmental impact. It is a fact that most people put promotional material that comes through the door straight into the recycling bin and may look badly on a brand if they do it. If very carefully planned and targeted however, direct marketing can yield good results and 427 can help take a step back and look very deeply into how this option could work for your business.
Get In Touch
Fill out the form on this page or call 427 for a chat about your previous or existing traditional marketing or if you feel you might want to look into it but do not know how to get the best from it.