CRO, UX, UI – there are so many factors in turning that bog standard site visitor into a valued customer it can all be a bit overwhelming. Everyone thinks they have the right answer and I am here to tell you…I don’t and neither does anyone else. But that doesn’t mean you should not try, test and …
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Your Keywords are Not My Keywords – How to select the right keywords
The process of choosing which terms to try and work on and rank for starts with a very simple mindset change for most businesses. – Whatever you think you should rank for…be prepared to be wrong and to change various things as a result. This may seem harsh but nearly every business I have ever …
Is There Any Value in Local Print Advertising?
The question of the value, if any, that still remains in print advertising in general is a big question but it is even more of an issue when it comes to local magazines and newspapers. Today’s News..Tomorrow’s Chip Paper – Local Newspaper Ads In my, not so humble, opinion the local newspaper is a …